Beauty Youtubers - Everyday Makeup Tutorial

Beauty YouTubers, sometimes referred to as “beauty gurus” or “beauty "vloggers" ”, are typically young women and girls creating beauty channels and videos on "YouTube" .

Background/ Trend

In the YouTube beauty community, there is a large number of more than 45,000 YouTube channels specializing in fashion and beauty videos, such as beauty talks, makeup tutorials and other suggestions. Each month, over 50 million people watch more than 1.6 billion minutes of consumer-created fashion and beauty videos on YouTube. Since 2006, there have been over 14.6 billion views of these videos, with an average of 700 million views per month in 2013. In 2015, there have been 45.3 billion total beauty videos views on YouTube and more than 10 million total beauty subscriber-ships. And the biggest audiences of YouTube beauty community are teenage girls who act as "prosumers" by creating and consuming content themselves. In the United Kingdom, beauty vlogging is a fast growing industry that attracts 700 million hits a month with the fact that two-fifths of British women are viewing online beauty tutorials.

YouTubing: Professional/ Amateur

There are two types of Beauty YouTubers in general, full-time and amateur. Some beauty vloggers develop this career as a business and make money in the online beauty industry, while some upload videos only for personal interests. According to several American reports, beauty vloggers can make $5 million a year, earning $10,000 to $15,000 for each product placement. These beauty gurus film and upload a variety of up-to-date trends and beauty tips to their YouTube channels constantly. Various beauty facts can be found in these channels including "haul videos" (or shopping experience), fashion videos, makeup tutorials, hair tutorials, daily routines (or lifestyles videos), fitness advice and DIY videos. These videos fall into three large categories: product reviews, tutorials and personality clips. Beauty YouTubers give advices through personal experiences, showing how to put outfits together or apply makeup. Not only do vloggers comment on “popular” products but also “unsatisf ying” purchases. While issuing the large amount of information, these channels also provide a forum for feedback. According to the article journal of University of Calgary, one of the “popular” types of video is “Get Ready With Me” videos. It is about how these beauty YouTubers get ready in the morning, get ready for an event, or get ready for bed. These beauty videos are demonstrations of everyday aesthetics, showcasing the vlogger’s daily rituals . Other than creating videos, beauty YouTubers also joins media events such as "BeautyCon Festivals" (An annual beauty festival for brands and Internet celebrities) and Vidcon (A conference featuring YouTube stars, brands and media companies).

Video styles

Fashion and beauty videos create a blend of both sharing a shopping experience, as well as creating a different experience compared with the traditional media by sharing a story about the shopping trip. Also, tutorial videos are dedicated to teaching the viewers how to create a new look. Most tutorials within the fashion and beauty space of YouTube refer to make-up techniques or hairstyles. Beauty YouTubers adopt a conversational tone and face-to-face style in their videos by featuring a host seated in front of the camera and speaking directly to the audiences. This style is communicative, with the YouTubers onscreen interacting with their viewers “realistically”. The medium thus does not require much in the way of expensive equipment or technological proficiency compared to traditional media. The most basic videos require only a computer with a webcam, an Internet connection, and some basic editing software (such as "iMovie" ). The accessibility of the means t o produce a vlog has contributed to the popularity and widespread production of videos in this format .

Examples of well-known Beauty YouTubers

According to the article journal of University of Calgary, in the twenty-first century, four of the top one hundred most subscribed-to channels on YouTube are beauty vlogs from around the world, including those of "Michelle Phan" (username “Michelle Phan”) at 8,786,915 subscribers and "Bethany Mota" （“Bethany Mota” ）at 10,316,248 subscribers from the United States, "Zoe Sugg" (“Zoella”) at 11,350,911 subscribers from the United Kingdom, and Mariand Castrejon (”Yuya”) at 16,613,702 subscribers from Mexico . In 2014, according to The Telegraph, the top United Kingdom Beauty YouTubers are "Tanya Burr" with 1,969,000+ subscribers, "Sprinkle of Glitter" with 1,245,000+ subscribers, Beauty Crush with 1,180,000+ subscribers, Fluer De Force with 1,031,000+ subscribers and Essie Button with 476,000+ subscribers. In 2015, according to Pixability, the top 3 beauty channels belongs to Phan, Mota and Sugg.

Equipment used

Beauty gurus from around the world use various types of equipment, but over the years, there have been a couple of pieces that are said to be necessities for every beauty blogger. The top items are as follows: Canon EOS 70D Camera Canon G7X Camera Manfrotto Tripod

References