Michelle Phan - Asian Makeup Tutorial

Michelle Phan is an American make-up demonstrator and entrepreneur who became notable as a YouTube personality. Phan's YouTube channel has over 8 million subscribers, 1.1 billion lifetime views, and 385 uploaded videos.

Early life

Michelle Phan was born on April 11, 1987, in Boston, Massachusetts. She has an older brother and a younger half sister. Phan and her family moved to Tampa, Florida where she attended Tampa Bay Technical High School. Phan attended Ringling College of Art and Design. In March 2014, Ringling gave Phan an Honorary Doctorate of Arts degree.

Career

In 2005, Phan had a personal blog in which she discussed different makeup tutorials and received requests for further instruction. She began posting tutorial vlogs on Xanga under the username Ricebunny and then began publishing on YouTube in May 2007.

She patterned her production style on Bob Ross: "There is something magical about narration and voiceovers. Recording a voiceover is an art form in itself."

BuzzFeed featured two of Phan's "How To Get Lady Gaga's Eyes" makeup tutorials in 2009 and 2010, which helped them go viral and brought her over a million subscribers. Phan became a YouTube advertising partner and launched FAWN, a YouTube MCN (multi-channel network), in 2012.

In 2010, LancÃ´me made Phan their official video make-up artist after she featured some of their products in her videos. She became their first Vietnamese spokesperson, acting as LancÃ´me's representative not only in the United States but also around the world. In 2011, Phan co-founded 'MyGlam', a monthly beauty products subscription service, which has since been renamed "ipsy", launched in September 2012. "ipsy" is a sponsor of "Generation Beauty", a beauty conference that Phan helped organize.

On August 15, 2013, L'Oreal launched a new cosmetic line called em by Michelle Phan, dedicating the brand to her mother.

In May 2014, Phan announced her partnership with Endemol Beyond USA to build a talent network that will feature people from YouTube and create content for millennials. The ICON network, dedicated to "beauty, lifestyle and entertainment", launched in March 2015 online and on television via Roku.

In September 2014, Phan partnered with Cutting Edge Group (CEG) to launch Shift Music Group. Phan also launched a book with Random House in October 2014, called â€œMake Up: Your Life Guide to Beauty, Style, and Success -- Online and Off."

In 2014, Phan's YouTube Channel was listed on New Media Rockstars' Top 100 Channels, ranked at #48.

In 2015, Phan was named to the Inc. 30 under 30 and Forbes 30 under 30 lists. The same year, Michelle Phan raised $100 million to value the company Ipsy at over $500 million.

On February 2016, Phan announced that she will voice Jessica Jones on the mobile game Marvel Avengers Academy.

Copyright infringement lawsuit

In July 2014, it was announced that Phan was being sued by Ultra Records over alleged copyright infringement relating to the music used in her YouTube videos. Ultra plans to seek up to $150,000 in damages per infringement, according to the lawsuit, which currently names 50 instances of infringement. In total it is estimated that Ultra is seeking up to $7.5 million from Phan to compensate for her use of the label's artists' music. Phan filed a counter-suit against Ultra Records on September 18, 2014 in the United States District Court for the Central District of California.

Although Phan has remained quiet regarding the topic, other members of YouTube have spoken out to suggest that Phan had previously received permission from the record label to use their artists' music. It has also been said that Ultra Records is seeking a higher payback per video due to Phan's rise in celebrity via YouTube's growing platform and her rumored net worth of $5 million.

In August 2015, both suit and countersuit were dropped with both parties agreeing to settle out of court. The terms of the agreement have not been made public.